Contractor Profiling Cheatsheet

Contractor Spectrum: Outcomes Table

Here’s the Download

OutcomeLow TierMiddle TierHigh Tier
PriceDirt cheapFair-to-good valuePremium pricing
Speed to StartImmediate or same week1–2 weeks out4–8+ weeks out
Speed to CompleteSlow due to lack of crew or poor planningModerate—usually on scheduleFast and efficient with full crew
Quality & Scope DisciplineInconsistent, skips steps or improvises off-planConsistent, follows scope with some oversightHigh-quality work, strictly follows scope
Communication StyleSporadic, reactiveResponsive, practicalProactive, systemized communication
Reliability / RiskHigh risk (no-shows, theft, poor follow-through)Generally dependable, minor issuesLow risk, highly reliable and accountable

Contractor Spectrum: Profile Table (Pre-Hire Indicators)

Observable ItemLow-EndMiddle (Sweet Spot)High-End
VehicleRusted, messy, no signageWhite van/truck, magnetic signBranded wrap, clean, trailer
Crew StructureSolo or day-laborersOwner + same crewUniformed team, foreman-led
GoogleabilityCan’t be found onlineSearchable by name onlyTop of Google, reviews, ads
Main Marketing MethodNone, or cold-beggingCards, referrals, repeat clientsAds, SEO, CRM, referral machine
Tools & GearBorrows tools, messy setupOwns tools, decent organizationCommercial-grade, systematic setup
Clothing & AppearanceDirty, no brandingWorkwear, paint-stainedBranded shirts, clean, matching gear
Sales Tone / PositioningDesperate, “I’ll beat any price”Curious and measuredConfident, selective, waitlist-style
Email AddressNo email or sketchy (e.g. bigdawg420@aol.com)Gmail/Yahoo, usableBranded domain, business signature

Contractor Qualifiers: The Non-Negotiables

QualifierWhy It Matters
General Liability InsuranceCovers damage or lawsuits
Workers’ Comp InsuranceCovers injuries on the job
License (if required)You’re not risking code violations
Permit-Pulling AbilityIf needed, they must be authorized
Valid Work Status / Legal IDLegal accountability
W-9 or Business EntityRequired for tax documentation