Alternative Exit Strategies: Choose How the Deal Will Pay You
TLDRA great deal can support more than one exit, but each exit has its own costs, cash needs, and obligations. Decide whether you’re buying to resell, improve, or hold, or whether another buyer will take the opportunity. Don’t make a promise you have no credible way to keep.
Table of Contents
- The deal and the exit are separate decisions
- The exit map
- Wholetail: the purchase discount does the work
- Flip: pay for the whole project
- BRRR: keep the finished asset
- Straight rental: fewer moving parts, more cash tied up
- Wholesale: be clear about what you’re promising
- Double closing: count both deals
- The novation-style example
- Pick the exit before you count the money
The deal and the exit are separate decisions
You find a house at a price that works. That doesn’t automatically answer what you should do with it.
You might buy it and sell it largely as is. You might renovate and sell. You might keep it as a rental. You might find another buyer who is better positioned to take it on.
This matters when your marketing produces more than one opportunity. You may have planned to buy one house and then find two good deals close together. Having more than one possible exit helps you think through that situation.
It doesn’t excuse signing commitments you can’t support. The seller is making plans around what you said you’d do.
The exit map
| Exit | Do you take title? | Where the money is supposed to come from | What still has to work |
|---|---|---|---|
| Wholetail | Yes | Resell largely as is, perhaps after a cleanout or light work | The discount must cover both closings and holding costs. Little work means little added value. |
| Flip | Yes | Renovate and sell for more than the full project cost | ARV, repairs, timeline, financing, and selling costs. |
| BRRR | Yes | Improve a rental, rent it, refinance, and retain it | It must work as a rental. It must fit the refinance loan. |
| Straight rental | Yes | Rent a property without relying on a large rehab gain | Rent, expenses, debt, reserves, and the cash tied up in the purchase. |
| Contract assignment or wholesale | Usually you transfer the contract rights. | A fee or spread for the deal. | The agreement, disclosures, local rules, end buyer, and ability to perform. |
| Double close | Yes, even if briefly | Buy and then resell in a second deal | Two closings, real funding, fees, and an end buyer who can close. |
| Novation-style arrangement | The seller may keep title until the sale. | A share of the sale money after costs. | Who may do the work and sell it? Who gets paid? What if it doesn’t sell? |
A double close involves ownership, even if briefly. You buy, then you sell.
Wholetail: the purchase discount does the work
Wholetailing means buying the property and reselling it with little change. Maybe you clean it out. Maybe you do enough work to make the house easier to show. You aren’t relying on a full rehab to create the spread.
That puts a lot of weight on the purchase price.
You still have buying costs, carrying costs, and selling costs. You still need a buyer at a price that leaves something after those costs.
“I won’t have to renovate” doesn’t mean “there is no risk.” You may be taking market and title risk, tying up money, and paying for two sides of a deal without a large value-add cushion.
Flip: pay for the whole project
A flip adds value through work, then sells the finished house.
The ARV lesson and the deal calculator belong here. The gap between purchase price and resale price is not your profit. Repairs, financing, time, buying costs, selling costs, and surprises all come out of that gap.
Choose a scope the neighborhood supports. A rehab that costs more doesn’t automatically produce a proportionally higher sale price.
You want to know what the normal renovated house sells for and what it takes to bring your subject to that condition. That’s why the neighborhood work comes before the offer.
BRRR: keep the finished asset
With a BRRR project, you also add value. But you plan to keep the house as a rental. If the numbers work, you replace the purchase or rehab loan with a longer-term loan.
A refinance isn’t a retail sale. You may recover some cash, all of it, or less than you planned. The terms and appraisal determine what is possible.
The house still needs to work after the refinance. Rent has to support more than the mortgage payment. Taxes, insurance, repairs, vacancy, management, and reserves don’t vanish because the property looks good on an equity spreadsheet.
The exit should leave you with a rental you want to own, not just a refinance you hope will happen.
Straight rental: fewer moving parts, more cash tied up
You can buy a house, put money down, and rent it without a large rehab plan. On a $200,000 house, a 20% down payment is $40,000 before other costs.
Some people with strong income from another business or profession prefer that approach. They use some of their pay to buy houses over time.
It can be simpler than a heavy value-add project. It can also use a lot of cash for each purchase.
Neither is automatically better. Match the strategy to your money, skills, time, and reason for owning the property.
Wholesale: be clear about what you’re promising
I’ve done plenty of wholesaling. My problem isn’t that every assignment is bad. My problem is a seller relying on a buyer who has no credible plan to finish the purchase.
I’ve seen someone move into another place, spend money, and clear out their house, only to have the wholesaler back out at the last moment.
That’s the outcome I don’t want you creating.
I prefer a deal I could buy myself. If I’m busy or have another deal, I can look for a buyer for this one. I still want a real way to close if that buyer doesn’t work out.
The contract and local rules determine what you can assign and how it must be handled. Don’t assume the label “wholesale” supplies the permissions or disclosures for the deal.
Double closing: count both deals
Take a $200,000 purchase followed by a $230,000 resale.
| Item | Amount |
|---|---|
| Resale price | $230,000 |
| Purchase price | −$200,000 |
| Gross spread before costs | $30,000 |
| Bridge financing, closing, carrying, and other costs | Still to subtract |
That $30,000 isn’t net profit.
A bridge or transactional lender may fund the purchase. It will have its own terms. You still have a real purchase and a real resale. The second buyer’s ability to close matters a lot.
I discussed double closes partly in the context of wholesalers who don’t want the whole spread visible in one assignment. That doesn’t let you hide facts the seller, buyer, or lender has a right to know. Use a closing process that actually supports the deals and required disclosures.
The novation-style example
I haven’t personally run this strategy. I’m explaining the arrangement so you know what people mean when they talk about it.
Suppose the owner agrees to receive $200,000, the operator spends $50,000 on work, and the house later sells for $300,000.
$300,000 sale − $200,000 to the owner − $50,000 rehab = $50,000 before the other costs.
That isn’t a guaranteed payment or a complete contract. Sale expenses, financing, time, overruns, and the exact allocation of proceeds can change the result.
“Novation” is a legal term, and investor marketing uses it for arrangements that need to be understood on their actual documents. This example is the economic idea from the lesson, not a set of instructions for gaining control of someone else’s property or spending money on it without clear authority.
If you explore it, the ownership, repair authority, insurance, listing authority, costs, and outcome if the house doesn’t sell all need to be settled in the agreement with proper professional help.
Pick the exit before you count the money
Each strategy changes the cash you need and the work you promise to do.
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Property fit: Does this house fit the chosen exit, not just a low purchase price?
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Funding: Can I fund the purchase and work until the exit actually happens?
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Costs: Have I counted every deal and the time between them?
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Buyer or rental demand: What evidence supports the eventual sale or rent?
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Backup: If the preferred exit fails, what can I actually do?
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Seller commitment: Does the seller understand what I’m agreeing to do, and can I do it?
Start with a good property at a good price, then choose an exit you can fund and carry out. If the only way the deal works is a perfect chain of events you don’t control, it needs more room or a different plan.