Knowledge topic · 18 approved guides
Find Off-Market Deals
Deal sourcing, direct mail, seller conversations, and the tradeoffs between direct-to-owner and wholesale channels.
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Guides about find off-market deals
01 10 Ways I Find Cheap Houses Ten acquisition channels I've used to buy hundreds of houses, from MLS tactics and direct mail to wholesalers, auctions, and tax sales. 02 How I Buy Houses at 50% of What Other Investors Pay The five-step direct-to-seller system I use to find motivated owners, make fewer investors compete for the deal, and buy at a real discount. 03 8 Real Estate Shortcuts That Break Without Context Learn why eight common real estate slogans fail when they are copied without the strategy, costs, and experience behind them. 04 How I Build Direct Mail Lists That Find Off-Market Houses How I stack a buy box, audiences, and pain triggers into one mail list that finds motivated sellers without wasting postage. 05 Buying Houses Using FBI Hostage Negotiation Tactics Ross applies Chris Voss's negotiation playbook to direct seller deals, arguing that most of the work happens during the walkthrough rather than at the offer table. 06 Bypass Wholesalers and Realtors: How to Get Direct Deals A direct-to-seller walkthrough covering stacked lists, skip tracing, mail, calls, and the tradeoffs of cutting out middlemen. 07 Can 500 postcards get a house deal? After sending 2,300 postcards and closing one deal, Ross explains what 500 postcards may produce and how he evaluates the campaign math. 08 Close the Deal: Non-Sleazy Sales for Real Estate Investors Good sales means understanding what both sides want, building authority, reducing the seller's effort, and making a deal that works for both sides. 09 Every Possible Lead Source for House Deals Ross ranks direct mail as his best source for off-market deals and compares it with the other lead methods covered in the source. 10 3 Ways to Find House-Flipping Deals When Inventory Is Tight Compare three deal-finding lanes by buyer competition: the MLS, wholesaler relationships, and direct-to-seller outreach. 11 Going Direct to Seller: What It Looks Like in Real Time A live direct-to-seller walkthrough built around Ross's offer-strength formula: authority times value proposition. 12 How to Find a Deal: RE Agents, Wholesalers, and Going Direct Ross compares agents, wholesalers, direct-to-seller outreach, and other lead sources, including how a beginner can work each main path. 13 I Pay Pennies on the Dollar for Houses (Full System) Build Ross's four-level direct-mail list using a buy box, owner audiences, motivation filters, and exclusions. 14 I Wholesaled Over 300 Houses and I Regret It Why I regret wholesaling more than 300 houses and the honesty, licensing, disclosure, and closing-capacity questions the model raises. 15 Wholesale Fees Have Gotten Ridiculous: Here Is How to Beat Them Ross explains wholesaler buyer circles and three ways to improve the price: timing, new relationships, and direct-to-seller outreach. 16 Why Real Estate Investors Quietly Hate Wholesalers Ross explains how wholesaler spreads can reduce a buyer's margin, why a deal sold twice can cost more, and why he favors going direct to sellers. 17 Why You Need to Buy a Crappy Deal Ross favors a slow, safer first MLS deal because its main purpose is building the skills needed to make later deals work, not maximizing the first margin. 18 9 Types of People Who Will Fail as a Flipper Nine investor patterns Ross says can lead to failure, based on his own mistakes and the investors he has worked with.
Related resources
Watch, use, or keep learning
Video Can 500 Postcards Get a House Deal?
Watch the direct-mail field test.
Homebase field guide How to Find Off-Market PropertiesA Homebase guide to direct-to-owner sourcing methods and tradeoffs.
Homebase field guide Best Direct Mail Lists for Real Estate InvestorsCompare common list types, signals, and limitations.
Homebase field guide Direct Mail for Real Estate InvestorsSee the full Homebase guide to building a repeatable mail campaign.