Acquire the Funds: Where This Topic Actually Lives
TLDRRoss deliberately moved funding from The Deal to The Foundation. The reason is intentional: money is a mindset problem before it’s a logistics problem. If you’re waiting to figure out funding before you look for deals, you’ve got the order backwards.
Why Funding Isn’t in This Section
Most people, when they start thinking about house flipping, get stuck on the money question first. “I don’t have the cash. I don’t have a lender lined up. I’m not ready.”
That’s backwards.
Ross moved the funding content to The Foundation specifically because the money block is a mental block, not a practical one. The practical stuff: hard money lenders, private lenders, partner deals, how to do a deal with no money of your own. All of that is real and learnable. But until you get your head right about leverage and what it actually means to fund a real estate deal, the mechanics don’t stick.
Here’s what Ross says directly: “Actually, in most cases I teach funding as part of the deal. But I’m putting it right here in the Foundation because I think that’s a mental block for a lot of people.”
What You’ll Find in The Foundation
The full funding content lives in 2 - The Foundation. Here’s what’s covered there:
- Deal first. The deal is your business plan. You don’t need to have your money lined up before you find a deal. When you have a real deal, money finds you.
- Leverage. Understanding what leverage actually is, why it works, and why using other people’s money is not cheating.
- Finding lenders. The PHML framework: Private, Hard Money, and institutional lenders.
- How to do a deal with no money. This is real. It requires a real deal and the right lender relationships.
- Types of lending. Hard money, private money, conventional financing, seller financing. When to use each one.
- What to expect from a lender. How to evaluate a hard money lender. What questions to ask. What you’re looking for in that relationship.
- Ask for enough. Undershooting your loan request is one of the most common beginner mistakes. You’ll hear about this in The Strategy too.
Pro TipDon’t wait to find your lender before you start looking for deals. Find a deal first. A real deal at a real price will open doors you didn’t know existed.
The One Thing to Take From This Section
The money is not the constraint. The deal is the constraint.
Every market has lenders. Every lender wants to deploy capital. The bottleneck is finding a deal that actually pencils out at a price that leaves enough room for profit. Do that, and the funding conversation gets a lot shorter.
Go build your buy box. Go learn to comp. Find the deal. The money question answers itself once the deal is real.
Full funding content: 2 - The Foundation.
Want More?
Everything from the Foundation section is available on @rosspaller on YouTube, and the Solo Flipper community on Skool is where you can ask questions about specific lender scenarios and deal structures.