3. The Deal

5 lessons

1. Lesson 1 · article IMBY: The Buy Box That Makes or Breaks Your First Flip

   Nine buy-box factors define what to buy, where to look, and which comparable sales Ross uses before he treats a house as a possible deal.

2. Lesson 2 · article How to Find a Deal: RE Agents, Wholesalers, and Going Direct

   Ross compares agents, wholesalers, direct-to-seller outreach, and other lead sources, including how a beginner can work each main path.

3. Lesson 3 · article Close the Deal: Non-Sleazy Sales for Real Estate Investors

   Good sales means understanding what both sides want, building authority, reducing the seller's effort, and making a deal that works for both sides.

4. Lesson 4 · article Acquire the Funds: Where This Topic Actually Lives

   This lesson is a signpost: Ross moved the funding lesson into The Foundation because funding is a mental block for many new investors.

5. Lesson 5 · article The Home Stretch: From Deal Math to Closing

   Use the 70 percent rule as a screen, then calculate the financing, holding, selling, and profit inputs that determine the real maximum offer.